Angela Abshire, owner of Complete Weddings + Events Columbus, was recently named a 2025 Franchise Rock Star by Franchise Business Review. She earned the recognition for her rapid growth, strong leadership, and commitment to following the Complete system. Read more about her award here.
So what does it take to grow fast as a new franchise owner? For Angela Abshire in Columbus, the answer was simple: follow the plan.
At Complete Weddings + Events, we don’t ask you to reinvent the wheel. With our 50+ years in the wedding industry, we’ve been able to build a playbook. Your job is to follow it with consistency and heart. Angela echoed that from day one. “The magic is just following what Complete has laid out. Don’t skip steps. Commit and be consistent,” she said.
A Look Inside Angela’s Early Days
In the first three months, Angela focused on the foundations. That meant completing her onboarding checklist and getting her online presence in shape. She built out her profiles—Zola, Facebook, Instagram, Google—and got reviews rolling in quickly. Marketing was a priority. She blocked one day a month to knock out social posts and blog content in just four hours.
Networking came next. Angela and her team visited three to four venues each week, often grouping them into one day. “Venues were surprised we showed up,” she said. Many told her that most vendors don’t take the time to introduce themselves. That effort made a big impact.
Hiring followed soon after. It wasn’t quick or easy, but Angela knew building the right team mattered.
The Second Phase: Sales and Scaling
By months three through six, it was all about sales. Angela dove into the Complete sales process and stuck with it.
“Follow the playbook. The more you do it, the better you get,” she said. She built trust with leads, responded quickly, and used sales scripts to stay consistent. When it came to lead generation, Google Ads topped the list—but so did fully completed online profiles and five-star reviews.
Angela credits organization and task planning as key. She focused on one system at a time. That helped her avoid burnout and stay efficient.
The Time Investment That Paid Off
Angela put in the hours. Months one through four, she worked 50 to 60 hours per week. By months five and six, that dropped to 35 to 40 hours—but the momentum didn’t slow.
“If you invest time into your business, your business will invest back into you,” Christian Maas, our Onboarding Coach & Training Manager, often says.
Angela’s journey proves that. “I did what Complete told me. I only added determination, consistency, and organization with a task list for each month/week/day.”
Ready to be the Next Complete Weddings + Events Success Story?
Angela’s story is proof that with the right tools, support, and mindset, fast growth is absolutely possible. At Complete, you’re never building alone. We provide the systems, resources, and training—you bring the drive and consistency.
If you’re curious about what it’s like to run your own Complete Weddings + Events franchise, reach out today. We’re here to answer questions and help you explore if this opportunity is the right fit for you.
