The wedding industry seamlessly blends joyous celebrations and savvy business opportunities. If you’re considering pursuing a future in event planning, understanding trends and wedding industry statistics is crucial. With Complete Weddings + Events by your side, you’ll be equipped with the most recent insights, guiding you to lucrative possibilities and highlighting the most sought-after services.
1. Wedding Costs Up
In 2022, at least 2,401,148 couples said their “I do’s,” according to Wedding Report. But what’s even more eye-catching is the average wedding cost. Couples spent an average of $29,195, a noticeable jump from $27,063 in 2021, demonstrating the upward-trending wedding industry growth rate. People are willing to invest more in their big day to create great memories, providing ample opportunities for businesses to offer premium services.
2. The Sound of Music (and Money)
Music sets the tone for any wedding, and the choices couples make appear to be evolving. In 2022, the average cost of hiring a DJ for a wedding rose by 10.9% to $957. While DJs saw a surge in demand, live bands experienced a dip. The average cost to hire a live band dropped by 17.3% to $2,435 in 2022. The shift suggests a changing preference among couples, possibly leaning towards more personalized and controlled music experiences that DJs can offer.
3. Coordinating Success
Wedding coordinators and planners are the unsung heroes behind every seamless wedding. Approximately 29% of couples hired a wedding planner in 2022. As weddings become more intricate and personalized, the role of a coordinator or planner becomes indispensable.
4. Vendors in High Demand
According to The Knot, the average couple doesn’t just rely on one or two vendors — they hire an average of 14 different vendors for their wedding. From florists and caterers to photographers and makeup artists, each vendor plays a pivotal role. But managing multiple vendors can be challenging. At least 96% of couples feel wedding planning is stressful.
5. Lengthy Engagements
Patience is a virtue, especially when planning a wedding. Couples in the U.S. and the United Kingdom spend an average of 15 to 16 months meticulously planning their big day, giving businesses an extended window to engage with couples, offer their services, and build lasting relationships.
6. Prime Wedding Months
If you’re wondering when the wedding bells ring the loudest, October is the month to mark on your calendar. It has emerged as the most popular time for couples to tie the knot in the U.S., indicating peak business seasons for industry professionals.
7. The More, the Merrier
Intimate weddings had their moment, especially after the pandemic arrived in 2020, but 2022 saw a shift back to larger celebrations. The average guest count rose to 117, up from 105 in 2021. This increase means businesses can cater to larger audiences, translating to more substantial revenue opportunities.
A Complete Wedding Business
While wedding industry statistics paint a promising picture for entrepreneurs in the event planning business, the path to success isn’t just about numbers. It’s about aligning with the right brand that shares your vision.
Complete Weddings + Events is an all-inclusive wedding and event planning franchise designed to reduce wedding planning stress for happy couples. Rather than hire a wide array of vendors, couples can take advantage of our packages. From photography and videography to DJ services and coordination, we’ve crafted a brand that resonates with modern couples.
For an initial investment of $56,820 to $71,070, our franchise model provides the tools, training, and support to ensure you’re well-equipped to tap into the booming wedding market and other events, such as bar mitzvahs, corporate events, and school functions. We’ve helped plan and execute more than 300,000 events, including more than 13,000 weddings a year.
Instead of navigating the challenges of starting from scratch, you’ll be leveraging our established brand presence, benefiting from our extensive industry insights, and capitalizing on a vast network of professionals. In 2022, 57 locations had an average of 23.7 events per month, and the top third of our system generated average gross receipts of $704,934.40, according to the Franchise Disclosure Document (FDD).*
Let the Adventure Begin with Complete Weddings
Launch a business designed to help people make lifelong memories. Get started to connect with someone from our franchise team and learn more about launching a wedding and event planning business.
*This is a historical representation of what some of Complete Weddings + Events franchised agencies earned, as described further in Item 19 of the FDD.
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