Opening a wedding business can be challenging if you’re working alone. Learn your options and how franchising provides support to new business owners.
Benefits of a Wedding Franchise
Weddings are a multi-billion dollar industry projected to continue to grow in the coming years. The wedding industry in the U.S. generated $70.1 billion in sales in 2022, according to Wedding Report, a market research firm. The average wedding in the U.S. cost around $29,195 in 2022, up 7.3% from $27,063 in 2021. Wedding guest lists are also getting longer. The average number of guests rose to 127 in 2022 versus 124 in the prior year. Couples are willing to spend money on a variety of services, including photography, catering, and venue rental, to make their special day an event to remember.
The wedding industry is a highly competitive and constantly evolving industry, and new business owners will need to differentiate themselves from their competitors and offer something unique to their clients. Gaining traction in the wedding industry requires careful planning, marketing, and organization. With the right resources and support, starting your own wedding business can be a fulfilling and rewarding experience.
One option that can provide new business owners with the support they need is franchising. Investing in a franchise provides entrepreneurs with a proven system and brand recognition. Most franchisors offer comprehensive training programs covering everything from business management to marketing and sales. Franchisees also receive ongoing support from the franchisor, including access to marketing materials, a network of fellow franchisees, and ongoing training and education.
Types of Wedding Franchises
Within the industry, there are several wedding service franchise opportunities available, including wedding planning, photography, venues, and bridal boutiques.
- Wedding photography: With the rise of social media, there is a growing demand for high-quality wedding photography that can be shared online. Wedding photography franchises offer training and support in photography techniques, as well as marketing and business management.
- Bridal boutiques: Wedding dress franchisees can take advantage of an established brand name and network of vendors to offer a wide range of bridal gowns, bridesmaid dresses, and accessories. Bridal boutique franchises offer training in fashion design and merchandising, as well as marketing and sales, to enable owners to outfit brides with the latest trends.
- Wedding venues: Finding a wedding space that ticks all the boxes and meets a couple’s budget can be difficult. Wedding venue franchises offer locations for couples to choose from, providing everything from outdoor gardens and vineyards to indoor ballrooms and reception halls.
- Wedding planning: A wedding planning franchise offers a wide range of services, from full-service planning to day-of-event coordination. Wedding planning franchisors often have established relationships with vendors, including caterers, photographers, and florists, which can save new business owners time and money.
- Event planning franchise: An event planning franchise offers a year-round solution to wedding planning with multiple revenue streams. Complete Weddings + Events customizes and designs services packages to meet your customer’s wedding or event on any budget. We secure photography, DJ, videography, photo booth, lighting, and coordination for weddings and other memorable occasions. Our locally owned and operated businesses have helped plan and execute more than 300,000 events, including more than 13,000 weddings a year. Launching a franchise with Complete Weddings is a low-cost, proven way to gain a foothold in the wedding industry market.
For an initial investment of $56,820 to $71,070, our franchisees get a turnkey business with extensive training and ongoing support. We take care of the details to make launching a business easier and more accessible. In addition to making sure you have the technology you need to run your event planning business from a home office, we partner with marketing specialists to provide national and local advertising for your location.
