We asked Clare Moore, Franchise Development Director at Complete Weddings + Events, how she has used innovation to enhance her brand’s lead generation and recruiting efforts.
Now that we live in a time when technology is ever changing, at Complete Weddings + Events we’ve learned to stay on top of the newest trends and fold them into our day-to-day operations when possible.
First and foremost, our business model does not require a brick-and-mortar setup. Our franchisees are always on the go, therefore they run daily operations on a laptop, tablet, or even a smartphone. The platform we use allows them to work anywhere, which is especially convenient in today’s work from home society. We also provide our franchisees with a proprietary content management system (CMS) that helps them manage leads, staff, and events.
When it comes to lead generation, we follow a system that we know drives high-quality leads and ensures engagement with prospects who are very interested in learning more about our brand. Like many other franchise systems, we run a mix of Google Ads and LinkedIn Ads in specific priority markets where we want to expand. We drive those prospects to a customized landing page that is proving to have an impressive conversion rate.
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