How to Open an Event Management Franchise: 6 Tips for Success

Opening an event management franchise is an exhilarating journey filled with opportunities. To ensure a smooth first year, it’s important to adopt the right strategies for success.

Help Build Community

Celebrating special occasions allows people to mark an important event and share a milestone moment with their loved ones. Attendees can take a moment to appreciate the people in their lives and count their good fortune. Celebrating helps build community and create memories that will last a lifetime.

At least 59% of Americans attended a birthday party within the last year, and 27% danced at a wedding, a recent poll of 1,000 people revealed. Whether it’s a wedding, anniversary, birthday, bar mitzvah, or quinceañera, marking a new chapter with a party is a beloved tradition.

Event planning allows savvy entrepreneurs to use their creative flair in the high-demand party planning industry by providing a valuable service to their community. Celebrating a milestone successfully requires strategic planning and resources. To alleviate guesswork and save time, people are turning to event planners. The event industry is slated to grow 11.2% by 2028, reaching $1.6 trillion, according to Allied Market Research. In 2022, there were 2.4 million weddings in the U.S., and the average wedding cost $29,195.

How Our Franchise Stands Out

Complete Weddings + Events is an event company franchise that sets itself apart from the competition by offering customized packages to remove the hassle of prepping for the big occasion. We’re the leading provider of event and wedding photography, videography, lighting, DJ services, coordination, and photo booth rental in North America.

“I love being able to be part of the most important day of people’s lives. If you’re smart with money and good with people, the profit margins with a Complete franchise are hard to beat,” says Chase Lee, a franchisee in Baton Rouge, Louisiana.

Your 6 Tips for Success

To understand the perks of partnering with us to open your business, get insider knowledge on how to open an event management franchise with our comprehensive guide. Learn the essential steps to launching a successful business.

1. Craft a solid business plan. A detailed business plan serves as your roadmap to success. Take the time to develop a plan that outlines your goals, strategies, and financial projections. Complete Weddings + Events is a home-based business focused on keeping our event management franchise cost within reach. We were named one of the Top Low-Cost Franchises by Franchise Business Review this year, and the top third of our franchisees generated average gross receipts in 2022 of $705,000.*
2. Embrace training. One of the significant advantages of joining a franchise is the access to comprehensive training programs that equip you with valuable skills in event planning, client management, marketing, and financial management. We ensure our franchisees are ready for success by offering 10 days of training, including 36 hours of classroom prep and 16 hours of on-the-job guidance.
3. Build relationships. Establishing solid relationships with reliable suppliers and vendors ensures seamless event operations. We give you the tools to identify partners who can provide quality products, equipment, and services to your customers.
4. Focus on marketing. To attract clients and build brand awareness, it’s vital to implement effective marketing strategies. Develop a targeted marketing plan and attend networking events to create buzz about your new venture. Complete Weddings + Events partners with marketing experts to focus on search engine optimization and traditional and digital advertising.
5. Prioritize customer service. In the event management industry, outstanding customer service is a game-changer. Satisfied clients are more likely to refer you to others and become loyal customers, contributing significantly to the growth and success of your franchise.
6. Keep upskilling. The event management industry is ever-evolving, so it’s essential to stay abreast of the latest trends, technologies, and best practices. We host conferences, workshops, and webinars to expand your knowledge and network with industry professionals.

Explore Our Franchise

Unleash your creativity and take charge of your future by partnering with Complete Weddings + Events to open an event planning franchise. Follow our guide and get started helping people create memories today.

*This is a historical representation of what some Complete Weddings + Events franchised agencies earned, as described further in Item 19 of our latest franchise disclosure document (FDD).