Don’t get rid of your DJ equipment! If you have experience as a professional DJ, you could be a good candidate for events and wedding franchising. Learn more.
DJs Set the Tone
Radio and television personality Dick Clark once said, “Music is the soundtrack of your life.” DJs help people build their soundtrack by creating memories at milestone events. Music sets the mood and tone for any celebration. It can energize the crowd, build excitement, and evoke emotion.
An experienced DJ has the skills required to get guests out of their seats and on the dance floor. Scientific research helps back up the importance of picking the right tunes for a celebration. A new study revealed people danced 12% more when they hear low-frequency bass, making it a good choice to get the party started. It’s important for DJs to do their research and play popular tunes and sentimental favorites of their hosts.
DJs are tasked with helping turn a client’s vision for their celebration into a reality. The DJ keeps an event’s soundtrack rolling and serves as emcee to ensure the celebration runs smoothly. People often spend more time and money on finding the perfect venue and decorations and leave the music as an afterthought. But a DJ can help put the crowd in a celebratory mood and create an upbeat, memorable experience for guests.
In addition to shaping the ambiance for an event, they have the right DJ equipment to make the celebration run without a hitch. They provide an added layer of peace of mind for hosts. In 2021, at least 67% of couples hired a DJ for their wedding reception with an average cost of $1,400, according to a survey of 15,200 couples conducted by The Knot, an online wedding resource. Couples spent approximately $1.12 billion on DJs for their receptions in 2021.
Drawbacks of Professional DJs
Creating a profitable DJ business can be a challenge. Being a successful DJ may take a toll on your health. Frequent exposure to loud music can have an impact on hearing and late nights can make maintaining a healthy diet and getting adequate sleep difficult. Building a five-star reputation takes time and honing an adequate marketing program is a hefty task.
If you have experience as a professional DJ, launching an event planning franchise may lighten the load and broaden your reach. Franchising allows you to pursue entrepreneurship with a partner that has a proven track record and brand recognition. Investing in a franchise gives you the technological tools, marketing guidance, and training you need to run a successful business in the event planning industry.
In addition to DJ services, you gain access to a business with multiple revenue streams to cater to a variety of event planning needs. To help round out the reception, couples are reserving photo booths, selfie stations, and games. At least 54% of couples added a photo booth and 20% secured a selfie station in 2021, reports The Knot.
Event Planning Franchise Provides Alternative
Complete Weddings + Events offers an all-in-one event and wedding planning business opportunity for you to consider. We are one of the leading providers of event and wedding photography, videography, lighting, DJ equipment and services, coordination, and photo booth rental in the U.S. Our event planners started helping people make memories, telling unique wedding stories, and bringing people together in 1974. In addition to weddings, we help plan corporate parties, religious receptions, anniversaries, and all types of dances. The company started franchising in 1981 and currently has over 100 outlets serving customers across the country.
To give our hosts peace of mind we also offer coordination services to make sure an event runs smoothly. Some of the features of our wedding coordination package include on-site event management, timeline creation and execution, vendor coordination, and payment distribution. Our coordinators come prepared with a wedding day emergency kit to cover all the bases.
For a low initial investment of $56,820 to $71,070, including a franchise fee of $40,000, you can get started running an event planning business with an experienced partner. A Complete Weddings + Events location holds an average of 22.4 events per month generating an average event spend per client of $1,653.60, according to Item 19 of our most recent Franchise Disclosure Document, or FDD.
Training program. All of our franchise owners attend a 10-day, interactive training program to learn the ins and outs of the event planning industry as well as the day-to-day operations of the business. After finishing the introductory training, you’ll have 24-7 access to our operations manual and online resource platform, and we offer a wide variety of ongoing franchise training throughout the year.
Available franchise markets. Complete Weddings + Events has locations in 30 states with numerous markets still available in top locations for entrepreneurs. Having a wide reach helps provide the brand with a solid reputation to help franchise owners build a loyal customer base in their area.
Work-life balance. Being a DJ requires late nights and long hours. On the flip side, Complete Weddings + Events is a work-from-home opportunity designed to provide owners with work-life balance and flexibility. Our event planners create their own calendars and work at their own pace, giving them the freedom to seamlessly manage work and family.
Marketing. We have partnerships with experts to help facilitate your marketing efforts. We work with an agency specializing in branding and marketing on digital and traditional platforms. And we rely on another service to provide franchise owners with search engine optimization to make sure your business is easy to find online.
Event Planning Industry Poised for Growth
The event planning industry took a hit after the pandemic outbreak as people halted travel and avoided large gatherings in a bid to stay healthy. Nearly 20% of weddings in 2021 were postponed until 2022, according to research from Wedding Report. While the pandemic is still surging, vaccine availability and the lifting of mask mandates and capacity limits are prompting many people to reschedule postponed events. There are 2.47 million weddings scheduled for 2022, up from 1.93 million in 2021 and 1.27 million in 2020. Wedding Report forecasts the number of weddings will only dip slightly in 2023 to 2.24 million.
Even though it’s back to business as usual for event planners, focusing on both weddings and other special occasions is advantageous. Business owners can rely on a variety of different event options to cope with the ebbs and flows of the economy. It also eliminates any seasonal challenges that may crop up by focusing solely on weddings.
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