Complete Weddings + Events Franchisee Receives Rockstar Award
Published On: August 1, 2023Categories: Press2.8 min read
A Complete Weddings + Events franchisee received the 2023 Franchise Rockstar honor from Franchise Business Review (FBR), an independent franchise research firm. The leading “one-stop shop” wedding and event planning franchise garnered the Franchise Rockstar award in the Family-Owned Business category.
“Matt and Mike Sherry, also known as ‘The Boys,’ grew up in the Minneapolis franchise, which their parents started in 1988. We’ve been pleased to see the strong performance of the location under these second-generation owners,” said Chief Executive Eric Maas. “Complete Weddings + Events provides a strong foundation for establishing a legacy business, and the Sherry family serves as a role model for the franchisees in our system.”
FBR received more than 250 nominations from franchisors on the Top 200 Franchises list in eight different categories, including Top Performers, Multi-Unit Owners, Veteran-Owned, Women-Owned, Family-Owned, Freshmen, Millennials, and Giving Back.
Matt Sherry started working as a DJ at his parents’ franchise in 1998. After he graduated from college, he started working for the business full-time. His brother joined the company in 2006 as a videographer. The franchise initially offered only one service, DJ entertainment. However, as Complete Weddings + Events added services, Matt and Mike took over as owners in 2017 and adapted to the changing industry expectations. Today the franchise hosts an average of 900 events annually and has 60 employees. Their franchise grew by 23% in 2022 and ranks as one of the top five franchises in the system.
“It was awesome for my family to be recognized for creating a business legacy,” said Matt Sherry, co-owner of the Minneapolis franchise. “Not only does my family count on this business, but my extended family and our employees rely on it for their livelihoods, too. I am proud of our hard work and look forward to continuing to increase our footprint in the community in the coming years.”
The Minneapolis entrepreneurs took advantage of a dip in real estate costs following the pandemic outbreak to purchase and renovate commercial property to replace their aging facility. The new location serves as a showplace for customers and is a gathering spot for their full-time and contract employees. The savvy business owners added a lounge and arcade to the facility, dubbed CrewH2, and can often be found grilling burgers and serving tacos to their employees after events.
“Our franchise is a family. Everybody cares about each other. Having a supportive and fun work culture is part of why our business is successful,” Matt Sherry added.
About Complete Weddings + Events
Complete Weddings + Events has been starting parties, telling unique wedding stories, and bringing people together since 1974. They are the leading provider of event and wedding photography, videography, lighting, coordination, DJ services, and photo booth rental in North America. By providing expert photos, high-definition video, and a gorgeous soundtrack with professionals who are passionate about creating things that last, Complete Weddings and Events offers customers quality work at an affordable price.
Franchise Business Review (FBR) is a leading market research firm serving the franchise sector. FBR measures the satisfaction and engagement of franchisees and franchise employees and publishes various guides and reports for entrepreneurs considering an investment in a franchise business. Since 2005, FBR has surveyed hundreds of thousands of franchise owners and over 1,200 leading franchise companies. FBR publishes free and unbiased franchisee satisfaction research reports throughout the year online at FranchiseBusinessReview.com.