Event Photography Franchise: How to Focus on Expanding Your Business
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Event Photography Franchise: How to Focus on Expanding Your Business


If you have a passion for photography and own professional gear, investing in an event photography franchise may put your career into focus. Learn why a business with a broader menu of services may be a better angle to explore.

Franchising Creates Solid Backdrop

Small businesses are the backbone of local economies. There are 32.5 million small businesses in the United States and they are responsible for adding 12.9 million jobs to the American economy over the last 25 years, according to the U.S. Small Business Administration. Small businesses build local communities and help people shape their daily routines. Yet, more than 45% of businesses fail by the time they hit the five-year mark.

Having a franchise partner with a solid reputation and history of success can make all the difference to the future of a small business. Franchise businesses typically have a better track record than startups. Investing in a franchise enables you to establish a relationship with a successful brand to put you on a path to profitability. The franchise business model provides access to proven procedures, training, and support to help you build your loyal customer base.

Event Photography Snapshot

Event photography franchises may turn your love of photography into a profitable future. Americans take an average of 20.2 photographs per day, but they rely on professionals for special occasions. Below are some of the reasons a photography franchise is appealing.

  • If you are tired of toiling away at a desk job, a photography franchise offers a change of scenery and the chance to travel. Being self-employed enables you to work with a wide variety of people and every shoot is unique.
  • Multiple profit centers. Photography franchises offer multiple revenue streams, including portrait, special events, and commercial photography. If you like to work with children, many photography franchises specialize in sports or school pictures.
  • Photographers create their own schedules and have the ability to work on their own timeline. Having flexibility can help people achieve the work-life balance they crave.
  • Photography is an art. Taking pictures allows you to get your creative juices flowing.

A career in event photography does have some drawbacks. Demand for professional photography is high, but most customers want specialized photographers for important events. Specializing can help build your reputation and improve your bottom line, but it limits business opportunities.

Developing a steady income stream is difficult for photographers due to the seasonality of the business. A portrait photographer may be jammed in the fall when school pictures are scheduled, sports seasons start, and senior portraits are a priority. But booking clients may be slow in the winter, particularly after the holidays, when people are less likely to solicit professional photography services.

Event photography franchises are dominated by a limited number of players. While drone aerial photography and commercial photography franchises are an option, the majority of photo franchises focus on school pictures and sports portraits. If a future taking yearbook photos lacks appeal, consider a new approach.

Investing in a franchise with more services and greater stability than a photography business, such as an event planning franchise like Complete Weddings + Events, may be a better route to follow.

Picture a New Future with Complete Weddings + Events

Complete Weddings + Events is a home-based, event planning franchise with a year-round calendar. We are the leading provider of event and wedding photography, videography, lighting, DJ services, coordination, and photo booth rental in North America. As full-service event planners, our franchise owners offer custom-designed packages for clients. In addition to weddings, we help plan other special occasion events, such as corporate functions, bar mitzvahs and school events.

The wedding industry generates $72 billion per year and the total event market is forecast to reach $538.6 billion by 2030, according to Allied Market Research. For a low initial investment of $56,820 to $71,070, while taking advantage of our limited-time Incentive Program, Complete Wedding + Events franchisees have access to professional franchise resources, comprehensive training, and expert marketing support. A round up of franchising FAQs providing more information can be found on our website.

While most of our franchisees outsource photographers for their clients, a Complete Weddings + Events franchise can give you the opportunity to showcase your creative side. Having a background in photography will be an asset and empower you to help customers create treasured memories.

To learn more about how an event planning franchise can provide a profitable and creative future, fill out our online form to request franchise information from Complete Weddings + Events.

  • By submitting the form, you agree to receive calls, text messages, or emails from Complete Weddings + Events at the contact information provided. Message rates may apply. Text STOP to cancel text messaging at any time. See Terms of Service for additional details.

Complete Weddings + Events is North America’s best in event and wedding photography, videography, lighting, DJ services and photo booth rental.

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